Claude Hooper was founded by my father in 1972. A true original, Claude was a stylish gent who was as meticulous about the clothes he wore as the furniture he chose for his first store in Solihull in the West Midlands...
There were very few furniture retailers outside London offering the kind of high quality designer pieces from Italy and Scandinavia he was at the time, so the store quickly became a destination for style-conscious baby boomers throughout the Midlands and beyond.
His eye for detail and keen understanding of what appealed to this new kind of customer saw him create elaborate room sets in store to showcase the pieces in ‘real world’ scenarios. A common sight in today’s retail environment, but in the mid 70s this sort of ‘theatre’ was ground breaking.
Always the entrepreneur, Claude enhanced the shop's reputation further by providing full interior design services to his customers.
My father was invited to design and install his first showhome at the Homes Exhibition in 1979 for Barratt Homes. That opportunity lead to the company’s expansion in the mid 80s working with a housebuilder providing showhomes, carpets and curtains packages to their customers.
With two businesses running in tandem, my father was able to carry over the customer service ethos that had served him – and his customers – so well on the retail side. The difference this still brings to our business cannot be overstated.
Today, Claude Hooper Interiors is a pure play interior design company designing show homes, marketing suites and retirement developments for some of the biggest names in the UK property industry. And while we no longer sell furniture direct to the consumer, a strong retail mentality lives on in our business.
This ensures that every project we undertake is underpinned by a clear understanding of our clients’ tastes and requirements, before we even bring our design experience or trend knowledge into play.
And regardless of their size, we can scale our business to meet the needs of any client and create bespoke solutions to help them sell properties with confidence.
We’ve evolved greatly over the past 45 years, but we are still very much the same company my father started; a company that creates emotionally engaging and visually entertaining experiences through considered design and consultation.
Thanks for taking the time to find out more about us.
Jonathon Hooper, Owner
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Claude Hooper understand our brand and our group houses so we get fantastic showhomes that appeal to our customers.
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